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Inside Tornado Marketing Strategies Silicon PDF 2767bdc87

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Inside the Tornado: Marketing Strategies from Silicon Valley’s Cutting Edge PDF




by Geoffrey A. Moore : Inside the Tornado: Marketing Strategies from Silicon Valley’s Cutting Edge

ISBN : #0887307655 | Date : 1995-10-05

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PDF-5aea9 | “The chasm is where high-tech fortunes are lost… the tornado is where they are made.”– Steve Jobs, Founder & CEO, Next Computer, Inc. Now, in this fascinating sequel, Moore shows how to capitalize on the profit-rich niches and hyper-growth markets beyond the chasm. Continuing to chart the impact of the Technology Adoption Life Cycle, he explores its effects not just on marketing but on overa… Inside the Tornado: Marketing Strategies from Silicon Valley’s Cutting Edge


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Inside the Tornado: Marketing Strategies from Silicon Valley’s Cutting Edge by by Geoffrey A. Moore

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